2019 — 2021
Executive MBA
EAE Business School
Executive Master in Business Administration.
CIO · CTO · Barcelona
IT Director
BSc in Computer Science and Executive MBA. I lead technology with a business lens: teams, budget, architecture and delivery.
I love technology.

+15
years leading technology
18
people in the latest team
€5M
IT budget in transformation
01 — Profile

IT Director with more than 15 years of experience managing technology teams. I am in love with my family — my wife and our two children. I really like travelling, and I am a football and running fan.
02 — Path
Since 2025
EU Business School
2022 — 2025
Grupo Godó
2016 — 2022
Candelsa
2010 — 2016
Privalia.com
2019 — 2021
EAE Business School
Executive Master in Business Administration.
2015 — 2016
LeaderPlanet
A 9-month individual executive coaching programme focused on techniques, methods and strategies for leadership roles.
2004 — 2008
Universitat Autònoma de Barcelona
Official university degree. Finalist for the Tomás Díez Extraordinary Award for best Final Project of the 2008 class. Honours (10/10) on the Final Project.
03 — Craft
Technology leadership focused on the business, team management and improving processes and operations. Experience and judgement show up in the P&L.
04 — Voices
“Ruben is highly committed, hard-working and technically strong. He can design and build solid technical solutions aligned with business needs and timeframes. He manages his team based on example and leadership. I would work again with him.”
“I highlight his enormous value as an application architect, his managing and motivation skills and an absolute commitment with the company. Rubén has achieved several achievements in a top leading ecommerce company, with a very high complexity level.”
“I've met very few people as committed as Rubén. He is a comprehensive person, fair, a good leader and on top of that, a great colleague. It was a pleasure working with him.”
“His strong knowledge, significant experience and rational intuition were incredibly useful when solving architectural tasks, while politeness, responsibility and a friendly way of communication made him a pleasant person to work with.”
“Communicative, smart and a comprehensive person. These are some of his most distinguished values, which allow his team to achieve very good results.”
05 — Classroom
To strengthen my executive role I joined the Executive MBA at EAE Business School in Barcelona. A two-year programme covering multiple company areas, enabling strategic decisions in senior positions.
In 2014-2015 I joined the faculty of the High Performance Web Programming Master (MPWAR) at La Salle – Universitat Ramon Llull. A 60 ECTS programme on the programming languages and web technologies companies actually hire for.
06 — Press

07 — Off duty
I took up running in 2013. It is not decoration: it is discipline, consistency, and the same logic I apply to a technology plan — measure, persist, improve.
137
races
1,461
km raced
1
marathon
14
half marathons
9
international races
5:24:44
Marathon
2:04:08
Half marathon
48:31
10 km
23:35
5 km
08 — Conversation
If you want to talk technology, transformation or leadership, leave a message and I will reply by email.